heineken experience ticket ()

The Best Heineken Experience Tickets 2024

€ 23
1.5 hours
Best value guarantee

About Heineken Experience Tickets

Discover the rich history behind one of the world’s most beloved beers at the oldest Heineken brewery in the heart of Amsterdam. Immerse yourself in the brewing process, find out what makes it unique, and the story behind the iconic red star of the Heineken logo. Indulge in a beer-tasting experience that will elevate your appreciation for Heineken.


Heineken Experience Tickets

Discover the birthplace of one of the world’s most renowned beer brands and learn the history behind the little red star! Step back in time to 1873 and immerse yourself in the fascinating heritage of Heineken beer. Explore all about the visionary founder Gerard Heineken, who was dedicated to brewing the finest premium lager beer and introduced the world’s first quality control lab!

Appreciate the brewing process and learn about often-crazy innovations and brand sponsorship activities. Examine the steps taken to ensure the quality that has made Heineken a world-famous beer!

Listen to an engaging presentation in English and become a beer-pouring expert. Gain insight into the natural ingredients used and unique characteristics of Heineken beer that made it a beloved favorite among beer lovers worldwide. Raise a glass with new friends as you indulge in a beer-tasting experience!

Marvel at the world’s largest Heineken bottle, a high 9 meters tall with over 2,500 liters of beer – a sight sure to make any beer enthusiast drool in amazement. But don’t worry, as your ticket includes two free beers to enjoy in the Best ‘Dam Bar!

  • Skip the line entrance ticket
  • A presentation in English
  • A tasting of Heineken
  • Two drinks
  • Audio-guide in German, French,Dutch, Spanish, Italian, and Portuguese. You can listen to your phone or feel free to bring your own headphones.
X not included
  • Guided tour
  • Food and additional drinks
  • Gratuities (optional)
  • English
what to bring
  • Passport or ID card
X not suitable
  • Children under 18 years
heineken experience ticket ()

Meeting Point

Heineken Experience is located in the city center. Reach the museum by public transport, taking metro line 52 or tram lines 1, 7, 19, and 24. After you exit the Vijzelgracht station, you have approximately a 300 m walk until you reach Stadhouderskade 78.

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Don’t wait and miss a spot for this remarkable experience.

Fascinating Heineken heritage

Explore the history behind Heineken beer, the first brewery in the heart of Amsterdam. Learn about the founder and his vision that made Heineken grow into a significant player in the beer world.

Learn the brewing process

As you walk through the original brew room, get an up-close look at what it takes to make a perfect lager. Learn about natural ingredients and unique techniques used that make Heineken special.

Become beer expert

Master the technique of pouring a perfect draft beer and learn how to taste a beer like a profound beer enthusiast. Establish new knowledge by enjoying two perfectly chilled Heinekens at the Best ‘Dam Bar.

heineken experience ticket ()

FAQ – Heineken Experience Tickets

What does the Heineken Experience include?

Heineken Experience Ticket includes access to the first built Heineken brewery. It’s a self-guided interactive museum with a short presentation. You learn how to pour a perfect glass of Heineken and adequately taste a beer. Walk inside the original brew room and learn about the brewing process and Heineken heritage. Enjoy two complimentary Heinekens at the Best ‘Dam Bar at the end of your tour.

What is the best time to go to the Heineken Experience?

Opening hours may be adjusted based on the day of the week. If you prefer less crowded times, the perfect time to visit Heineken Brewery is before 11 am, when you can see everything at your own pace. We highly recommend booking your tour online to avoid disappointment, as the time slots get filled quickly.

Is there a gift shop on site?

Yes, a Heineken Flagship Store is located at the end of the tour. It’s possible to visit the shop without a ticket to the Heineken Experience but cannot re-enter the museum after leaving, so please plan ahead.

What else can I do in Amsterdam?

Museum lovers have to experience their world-known Rijksmuseum and Van Gogh Museum. If you’re considering visiting a few museums, take the Amsterdam Museum Pass, which offers many benefits. We highly recommend Zaanse Schans Tour as a day trip, and remember to experience the ultimate Canal Cruise.
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Don’t wait! These tickets are selling out fast!

Good to know before you go

  • People younger than 18 can’t visit the Heineken Experience.
  • Heineken Experience tickets are valid for single entry only.
  • Start your Heineken brewery tour at the time stated on your ticket.
  • Remember that cash payments are not accepted during your Heineken Experience tour.
  • Heineken Brewery is a historic building, making it more challenging to be wheelchair friendly. Please be advised that less busy entry hours are during weekdays before 1:00 pm.
  • Re-entering the Heineken Experience is not possible after leaving the gift shop.
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Secure your spot by booking now.

heineken experience ticket ()

Cool experience!

Luckily we booked the tour on time as there was a big queue in front and many people got turned down. We arrived on a canal cruise ending there which was very cool. The history of Heineken is fascinating and the presentation was very engaging. I loved the beer tasting and we even made a custom Heineken bottle for only €8. I highly recommend visiting the Heineken tour Amsterdam!


Huge recommendation!

We were a group of 7 and knew we had to book beforehand. We went on a Dutch cheese tasting beforehand and luckily arrived on time for our booking. It was cool to learn about the brewing process. We loved the interactive part and the staff was great. The Best Dam Bar is also an excellent end of the tour!


What are you waiting for? Book the spectacular Heineken Experience Tickets!

  • Free cancellation
  • Easy booking process
  • Priority access
  • Presentation
  • Beer tasting
  • Two complimentary perfectly chilled Heinekens

Instant ticket delivery

Smartphone tickets accepted

Skip the line ticket